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Disaster Planning on the
Cheap
is not Just Costly,
It’s a Complete Disaster
by Dr. ian a. Mitroff
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Click Here for the
Complete Article
About the Author:
Dr. Ian Mitroff is the Harold Quinton Distinguished Professor of Business Policy, Department of Management & Organization, The Marshall School of Business, and Professor of Journalism Associate Director, Center for Strategic Public Relations, The Annenberg School for Communication, University of Southern California, Los Angeles, CA 90089, and President Comprehensive Crisis Management, Manhattan Beach, CA 90266
Email: ianmitroff@earthlink.net
Ian’s latest book is:
Why Some Companies Emerge
Stronger and Better from a Crisis:
Seven Lessons for Avoiding Disaster,
Amacom, NY, 2005
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